Digital advertising usually referred to as online advertising, is a type of marketing that businesses use to advertise their brands, goods, and services on the internet.
It entails activities on websites, social media platforms, blogs, applications, and other online communication platforms.
As a result of the digital transformation, businesses now have a more comprehensive range of options for reaching their target audiences and the market as a whole.
In this approach, everything that utilizes digital resources and platforms can be categorized as digital advertising. Being present exactly where the public is is the primary objective.
The process of a company migrating and adapting to society's changes is known as digital advertising.